{"id":41652,"date":"2016-08-30T13:59:25","date_gmt":"2016-08-30T11:59:25","guid":{"rendered":"https:\/\/www2.polyas.de\/ct_content_page_2\/electoral-roll-2"},"modified":"2024-04-29T19:12:11","modified_gmt":"2024-04-29T17:12:11","slug":"electoral-roll-2","status":"publish","type":"page","link":"https:\/\/www.polyas.com\/increase-voter-turnout\/electoral-roll","title":{"rendered":"Increase Voter Turnout: Electoral Roll"},"content":{"rendered":"<div  class='flex_column av-2h0g7x4-de4ae1467e542757120a2c90fb2718d7 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aizrzs-25d1eca7760738f635917c427babef24\">\n.avia-image-container.av-1aizrzs-25d1eca7760738f635917c427babef24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1aizrzs-25d1eca7760738f635917c427babef24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1aizrzs-25d1eca7760738f635917c427babef24 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.polyas.de\/wp-content\/uploads\/2017\/08\/Polyas_Berlin.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ltsofnzg-e00b2b2a0be9be2e3c09c71bd36eb6b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Increase Voter Turnout: Electoral Roll<\/h1>\n<p>Elections are for everyone but not everyone has the same attitude towards voting. There are loyal voters, non-voters, committed voters, sporadic voters and&nbsp;uncertain voters. Additionally, voters have preferences about how they&nbsp;get their information. Young voters tend to use more digital services and are best reached via online communication, whereas older voters prefer to receive information and vote by&nbsp;post&nbsp;\u2013 or might in fact&nbsp;the opposite be the case?&nbsp;<\/p>\n<p>Learn as much as you can about your voters and collect all available information. A laborious task, perhaps, but with the right strategy and by using our tips, it will be worth the effort.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ltymfqmc-a7e66dfd12d3c3a0f73a2f3629a0358f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Voter Turnout Is Linked to the Electoral Roll <\/h2>\n<p>Check your electoral roll at the beginning of the election and update your data. A <a href=\"\/increase-voter-turnout\/electoral-website\">micro-website<\/a> can be a helpful tool where new voters can register and known voters can add personal information to their profile. In addition, have a look at who could be a good <a href=\"\/increase-voter-turnout\/campaign-ambassador\">campaign ambassador<\/a>&nbsp;from within your&nbsp;active voter base. This&nbsp;is how you start segmenting your voters. If you would like to find more voter groups, a <a href=\"\/increase-voter-turnout\/election-polls\">poll<\/a>&nbsp;is a useful tool in helping to&nbsp;give you more information.&nbsp;<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ltymg7xp-b78053bb5458bc6df78350d079a20a72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Use your Electoral Roll as a &#8220;Ladder of Engagement&#8221;<\/h2>\n<p>The \u201cladder of engagement&#8221;&nbsp;construct tries to transform non-voters into voters, passive voters into active voters and so on. It&#8217;s&nbsp;based on a high quality electoral roll where&nbsp;you&#8217;ve meticulously collected all data concerning your voters. Afterwards, you can create&nbsp;voter typologies&nbsp;and develop different strategies for the various voter groups. The aim is of course to reach&nbsp;the top of the&nbsp;\u201cladder\u201d&nbsp;\u2013 a high voter turnout.&nbsp;<\/p>\n<p>This is how the \u201cladder of engagement\u201c looks to activate your voters:<\/p>\n<ul>\n<li><strong>Ill-informed&nbsp;non-voters:<\/strong> they are not informed about their right to vote and the election process. These voters are often not included in the electoral roll.<\/li>\n<li><strong>Observing non-voters: <\/strong>observe the election events but do not vote.<\/li>\n<li><strong>Uncertain voters: <\/strong>vote sporadically, but follow the election events.<\/li>\n<li><strong>Loyal voters: <\/strong>vote regularly and inform themselves about the election.<\/li>\n<li><strong>Committed voters: <\/strong>help with their expertise during the election&nbsp;and are&nbsp;loyal voters.<\/li>\n<li><strong>Active voters: <\/strong>often campaign ambassadors and member of the election committee.&nbsp;<\/li>\n<\/ul>\n<p>The ill-informed<strong><em>&nbsp;non-voter<\/em><\/strong> on the lowest rung&nbsp;can obtain&nbsp;information&nbsp;through an election campaign. By using social media, more people can be reached than ever before. This voter group needs to be \u201cpicked up\u201d in&nbsp;your election to be motivated to actually vote. <a href=\"\/increase-voter-turnout\/campaign-ambassador\">Campaign ambassadors<\/a> can support you in informing potential voters about the election and your election will&nbsp;profit from their solid&nbsp;network as a result.<\/p>\n<p>In comparison, <strong><em>observing non-voters<\/em><\/strong> can only be convinced through&nbsp;understanding them and giving them&nbsp;a <a href=\"\/increase-voter-turnout\/sense-of-belonging\">sense of&nbsp;belonging<\/a>&nbsp;within your organization. A debate about their needs and tailored electoral information are&nbsp;necessary for observing non-voters to make use of their right to vote.&nbsp;<\/p>\n<p>Similar steps have to be taken with regards to&nbsp;<em><strong>uncertain voters<\/strong><\/em>, who&nbsp;require a degree of&nbsp;social pressure to become&nbsp;convinced to vote. If the campaign strategy is working, the uncertain voter will receive a flow of information through&nbsp;Facebook notifications, Twitter, email newsletters and the easily&nbsp;accessible <a href=\"\/increase-voter-turnout\/electoral-website\">electoral website<\/a>.&nbsp;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzjiloq-ca07d89252e665da6549c35602240f27\">\n.av_promobox.av-ltzjiloq-ca07d89252e665da6549c35602240f27{\ncolor:#000000;\nbackground:#e8f8f8;\nborder-color:#ededed;\n}\n<\/style>\n<div  class='av_promobox av-ltzjiloq-ca07d89252e665da6549c35602240f27 avia-button-no'><div class='avia-promocontent'><p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46677 size-thumbnail\" src=\"https:\/\/www.polyas.de\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-80x80.png\" alt=\"\" width=\"80\" height=\"80\" srcset=\"https:\/\/www.polyas.com\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-80x80.png 80w, https:\/\/www.polyas.com\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-36x36.png 36w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/><br \/>\n<strong><\/p>\n<p><em><strong>POLYAS-Tip:&nbsp;<\/strong><\/em>&nbsp;Our online voting experts are happy to help you optimize&nbsp;your electoral roll.&nbsp;<br \/>\n<a href=\"\/request-demo\">Contact them now for a non-binding quote&nbsp;and to plan your online election&nbsp;<\/a><\/p>\n<p><\/strong><\/p>\n<\/div><\/div><br \/>\n       <section  class='av_textblock_section av-wz0wl4-34aab32a2d0f1ae4906b93362ed1f18e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A Successful Election with a Quality Electoral Roll<\/h2>\n<p>Use the \u201cladder of engagement&#8221;&nbsp;to get an overall&nbsp;understanding&nbsp;of your voters and to develop targeted campaign strategies&nbsp;which are tailored according to&nbsp;different voter types.<\/p>\n<p><strong>To increase your voter turnout with the \u201cladder of engagement\u201d&nbsp;construct, we recommend the following campaign strategies:&nbsp;<\/strong><\/p>\n<ul>\n<li>Segment your voter groups in your electoral roll according to the \u201cladder of engagement\u201d<\/li>\n<li>Targeted election information: use our&nbsp;voter turnout tips for each&nbsp;target group (<a href=\"\/increase-voter-turnout\/electoral-website\">micro electoral website<\/a>, <a href=\"\/increase-voter-turnout\/personalized-language\">personalized<\/a> and <a href=\"\/increase-voter-turnout\/effective-language\">effective<\/a> language, <a href=\"\/increase-voter-turnout\/election-polls\">election&nbsp;poll<\/a>, <a href=\"\/increase-voter-turnout\/acknowledgement\">acknowledgement<\/a>)<\/li>\n<\/ul>\n<p>This process seems labour-intensive but is simply&nbsp;a combination of insight&nbsp;and information you have collected in the other steps. Having&nbsp;a pre-planned&nbsp;strategy means&nbsp;your election&nbsp;will be&nbsp;a sure-fire success. For instance, your <a href=\"\/increase-voter-turnout\/campaign-ambassador\">campaign ambassadors<\/a>&nbsp;will support you by drawing increased&nbsp;attention towards the&nbsp;election through&nbsp;their network.&nbsp;<\/p>\n<\/div><\/section><\/p><\/div> <div  class='flex_column av-1nz9rg8-75c54a224fb808df4d271da46d3d88ea av_one_third  avia-builder-el-6  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu9i2vcx-f98b442447e01de64a594721f37db094\">\n#top .hr.hr-invisible.av-lu9i2vcx-f98b442447e01de64a594721f37db094{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lu9i2vcx-f98b442447e01de64a594721f37db094 hr-invisible  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltym5gx4-4b5d2bf9f8cb84828b4c30d830082a87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock cnt2_sidemenu1'  itemprop=\"text\" ><h3><strong>Topics<\/strong><\/h3>\n<ul>\n<li><a href=\"\/increase-voter-turnout\">How to Increase Voter Turnout in your Election<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/voting-reminders\">Increase Voter Turnout: Voting Reminders<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/effective-language\">Increase Voter Turnout: Effective Language<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/acknowledgement\">Increase Voter Turnout: Acknowledgement<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/electoral-website\">Increase Voter Turnout: Electoral Website<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/sense-of-belonging\">Increase Voter Turnout: Create a Sense of Belonging<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/campaign-ambassador\">Increase Voter Turnout: Campaign Ambassador<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/activate-young-voters\">Increase Voter Turnout: Activate Young Voters<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/election-polls\">Increase Voter Turnout: Election Polls<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/worldwide-vote-casting\">Increase Voter Turnout: Worldwide Vote Casting<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/easy-online-vote-casting\">Increase Voter Turnout: Easy Online Vote Casting<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/personalized-language\">Increase Voter Turnout: Personalized Language<\/a><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='hr av-13shxaw-70ecde758ef09bd32c279342ccec690e hr-default  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu9idg7z-bf603fd1ba39051b13a329fc88d83331 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock cnt2_sidemenu2'  itemprop=\"text\" ><h3><strong>Further information<\/strong><\/h3>\n<ul>\n<li><a href=\"\/election-administration\">Election Administration<\/a><\/li>\n<li><a href=\"\/election-glossary\">POLYAS Election Glossary<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/p>\n<p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":75,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[9568],"tags":[],"class_list":["post-41652","page","type-page","status-publish","hentry","category-allgemein-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase your voter turnout by optimizing the electoral roll<\/title>\n<meta name=\"description\" content=\"The electoral roll can be a great tool to help you increase the voter turnout in your organization&#039;s elections. Learn more about how to approach different voter groups with POLYAS now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polyas.com\/increase-voter-turnout\/electoral-roll\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Voter Turnout: Electoral Roll\" \/>\n<meta property=\"og:description\" content=\"The electoral roll can be a great tool to help you increase the voter turnout in your organization&#039;s elections. 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