{"id":41657,"date":"2016-08-30T14:56:12","date_gmt":"2016-08-30T12:56:12","guid":{"rendered":"https:\/\/www2.polyas.de\/ct_content_page_2\/personalized-language"},"modified":"2024-04-29T19:12:50","modified_gmt":"2024-04-29T17:12:50","slug":"personalized-language","status":"publish","type":"page","link":"https:\/\/www.polyas.com\/increase-voter-turnout\/personalized-language","title":{"rendered":"Increase Voter Turnout: Personalized Language"},"content":{"rendered":"<div  class='flex_column av-2h0g7x4-de4ae1467e542757120a2c90fb2718d7 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aizrzs-25d1eca7760738f635917c427babef24\">\n.avia-image-container.av-1aizrzs-25d1eca7760738f635917c427babef24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1aizrzs-25d1eca7760738f635917c427babef24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1aizrzs-25d1eca7760738f635917c427babef24 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.polyas.de\/wp-content\/uploads\/2017\/08\/Polyas_Berlin.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ltsofnzg-e00b2b2a0be9be2e3c09c71bd36eb6b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Increase Voter Turnout: Personalized Language<\/h1>\n<p>Voter apathy has&nbsp;unfortunately become more and more of an issue in recent years. The key for increasing voter turnout is motivation. Motivation for participation: we have to strengthen the feeling of being part of&nbsp;society and our ability to create meaningful change through participation. You can increase motivation by using&nbsp;personal voter language. Personalizing voter communication is closely related to using&nbsp;<a href=\"\/increase-voter-turnout\/effective-language\">effective voter language<\/a> when voters belong to different groups. With personalized language, voters as individuals are the focus.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ltymfqmc-a7e66dfd12d3c3a0f73a2f3629a0358f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Using Personal Language in your Election Campagin<\/h2>\n<p>Your election campaign is addressed to your voters and&nbsp;should therefore consider their personal situation. You want to activate your voter as effectively as possible to motivate them to vote. Voters receive a high number of messages on various channels every day, so&nbsp;you therefore need to draw&nbsp;their attention towards&nbsp;you. An important step is to use&nbsp;personalized language to address&nbsp;voters. So how can your election notification attract your voters&#8217; attention in their&nbsp;email inbox and actively address them?<\/p>\n<p><strong>Learning from the best allows you&nbsp;to significantly increase voter turnout&nbsp;\u2013 using&nbsp;personalized voter language.<\/strong><\/p>\n<p>The US election campaign in 2008 was a small revolution concerning voter language. Presidential candidate Barack Obama&nbsp;led a strongly personalized election campaign on social networks and was very successful with this strategy. Obama\u2019s election campaign&nbsp;relied heavily on information about his voters. His campaign team knew the&nbsp;interests of&nbsp;his target groups which allowed him to&nbsp;directly address these issues and the needs of voters.&nbsp;<\/p>\n<p>All eligible voters can be&nbsp;categorized according to their voting behavior \u2013 and then specifically targeted. Categories can be <em>\u201cvoters\u201d,<\/em> <em>\u201cnon-voters\u201d<\/em> and <em>\u201cirregular voters\u201d<\/em>. Once&nbsp;expected voting behavior has&nbsp;been established, voter information can be designed for each of the different groups.<\/p>\n<ul>\n<li>Voters can be thanked for voting in previous elections in the lead up to&nbsp;the next one<\/li>\n<li>Non-voters can receive information about what their vote can change before they get their poll card<\/li>\n<li>Irregular voters can receive&nbsp;information about the reasons for&nbsp;low voter turnout which demonstrates an understanding of&nbsp;their concerns \u2013 thereby&nbsp;encouraging them&nbsp;to vote<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ltymg7xp-b78053bb5458bc6df78350d079a20a72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Understand your Voters <\/h2>\n<p>So how do you approach&nbsp;addressing your voters more personally? To learn more about what your voters think about the next election and what motivates them, you need to engage with them directly. Get to know your voters by using&nbsp;surveys via email, social media or on the phone, asking for feedback. This information&nbsp;forms&nbsp;the basis of the&nbsp;effective and personalized language you need for success.&nbsp;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzjiloq-ca07d89252e665da6549c35602240f27\">\n.av_promobox.av-ltzjiloq-ca07d89252e665da6549c35602240f27{\ncolor:#000000;\nbackground:#e8f8f8;\nborder-color:#ededed;\n}\n<\/style>\n<div  class='av_promobox av-ltzjiloq-ca07d89252e665da6549c35602240f27 avia-button-no'><div class='avia-promocontent'><p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46677 size-thumbnail\" src=\"https:\/\/www.polyas.de\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-80x80.png\" alt=\"\" width=\"80\" height=\"80\" srcset=\"https:\/\/www.polyas.com\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-80x80.png 80w, https:\/\/www.polyas.com\/wp-content\/uploads\/2024\/03\/Bildschirmfoto-2024-03-20-um-09.15.04-36x36.png 36w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/><br \/>\n<strong><\/p>\n<p><strong>POLYAS-Tip:<\/strong>&nbsp; Reach your voters directly with digital communication and get in contact on various platforms. With an online election, you can inform&nbsp;targeted voter groups&nbsp;about the voting structure with just a few clicks&nbsp;and send them all necessary information online once the election starts.&nbsp;<br \/>\n<a href=\"\/online-voting\/support\/service\">Contact our online voting experts for more tips about&nbsp;personalized voter language in your election<\/a><\/p>\n<p><\/strong><\/p>\n<\/div><\/div><br \/>\n       <section  class='av_textblock_section av-wz0wl4-34aab32a2d0f1ae4906b93362ed1f18e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The Key for Success: Motivating Voters<\/h2>\n<p>Once you have evaluated what&nbsp;the voter thinks about the upcoming poll or election, you can use personalized language to address the voter directly: communicate on equal terms, don&#8217;t judge them&nbsp;because of an&nbsp;unwillingness to vote &#8211;&nbsp;take a different approach. There is a reason for voter fatigue so you should aim to avoid it by presenting a positive message.<br \/>\nIt&#8217;s always helpful to thank regular voters from the outset.&nbsp;By doing so,&nbsp;you are acknowledging&nbsp;their commitment to participate and increase their motivation to participate again. Therefore&nbsp;you don&#8217;t just&nbsp;increase your voter turnout but also strengthen the sense of community within your institution.&nbsp;<\/p>\n<\/div><\/section><\/p><\/div> <div  class='flex_column av-1nz9rg8-75c54a224fb808df4d271da46d3d88ea av_one_third  avia-builder-el-6  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu9i2vcx-f98b442447e01de64a594721f37db094\">\n#top .hr.hr-invisible.av-lu9i2vcx-f98b442447e01de64a594721f37db094{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lu9i2vcx-f98b442447e01de64a594721f37db094 hr-invisible  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltym5gx4-4b5d2bf9f8cb84828b4c30d830082a87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock cnt2_sidemenu1'  itemprop=\"text\" ><h3><strong>Topics<\/strong><\/h3>\n<ul>\n<li><a href=\"\/increase-voter-turnout\">How to Increase Voter Turnout in your Election<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/worldwide-vote-casting\">Increase Voter Turnout: Worldwide Vote Casting<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/effective-language\">Increase Voter Turnout: Effective Language<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/sense-of-belonging\">Increase Voter Turnout: Create a Sense of Belonging<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/electoral-website\">Increase Voter Turnout: Electoral Website<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/acknowledgement\">Increase Voter Turnout: Acknowledgement<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/electoral-roll\">Increase Voter Turnout: Electoral Roll<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/voting-reminders\">Increase Voter Turnout: Voting Reminders<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/campaign-ambassador\">Increase Voter Turnout: Campaign Ambassador<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/activate-young-voters\">Increase Voter Turnout: Activate Young Voters<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/election-polls\">Increase Voter Turnout: Election Polls<\/a><\/li>\n<li><a href=\"\/increase-voter-turnout\/easy-online-vote-casting\">Increase Voter Turnout: Easy Online Vote Casting<\/a><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='hr av-13shxaw-70ecde758ef09bd32c279342ccec690e hr-default  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu9idg7z-bf603fd1ba39051b13a329fc88d83331 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock cnt2_sidemenu2'  itemprop=\"text\" ><h3><strong>Further information<\/strong><\/h3>\n<ul>\n<li><a href=\"\/election-administration\">Election Administration<\/a><\/li>\n<li><a href=\"\/election-glossary\">POLYAS Election Glossary<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/p>\n<p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":75,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[9568],"tags":[],"class_list":["post-41657","page","type-page","status-publish","hentry","category-allgemein-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use a personalized language to increase your voter turnout<\/title>\n<meta name=\"description\" content=\"A personalized voter language can make the difference in your election. Increase your voter turnout by addressing voter more personally. Contact POLYAS for more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polyas.com\/increase-voter-turnout\/personalized-language\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Voter Turnout: Personalized Language\" \/>\n<meta property=\"og:description\" content=\"A personalized voter language can make the difference in your election. Increase your voter turnout by addressing voter more personally. 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